Project Overview:
Located at Cyberpark Tower 1 in Cubao, Quezon City, Hey Chicken brings a bold and energetic dining concept to a busy commercial environment. The project showcases a modern, Korean-inspired quick-service restaurant designed to attract attention while providing a comfortable and functional dining experience.
Projexon Inc. handled the store design and construction, focusing on translating Hey Chicken’s playful brand identity into a visually distinctive and practical commercial space. The approach combines strong branding, efficient space planning, and contemporary interior elements to create an inviting environment for customers.
Design Concept:
The store design centers on Hey Chicken’s signature vibrant orange branding, complemented by neutral finishes, contemporary lighting, and functional dining arrangements.
A prominent illuminated orange storefront establishes a strong visual identity, making the restaurant easily recognizable from the surrounding commercial walkway. Inside, warm pendant lighting, wood accents, graphic wall treatments, and coordinated furniture create a lively yet welcoming atmosphere.
The layout balances customer seating with an accessible ordering counter and service area, maximizing the available space while supporting smooth customer circulation and efficient restaurant operations.
Key Features:
- Efficient Space Planning: Organized retail areas that maximize product displays while maintaining comfortable customer movement.
- Brand Integration: Consistent visual elements that reinforce Datablitz’s identity throughout the store.
- Product Display Optimization: Structured shelving and merchandising areas for gaming consoles, accessories, collectibles, and software.
- Lighting and Visibility: Lighting considerations that improve product presentation and enhance the shopping environment.
- Functional Retail Layout: Practical arrangements that support customer browsing, transactions, and staff operations.
Outcome:
The Hey Chicken – Cyberpark Tower 1 project demonstrates how thoughtful restaurant design and construction can transform a compact commercial space into a distinctive dining destination.
By combining bold visual branding, practical space planning, and carefully selected interior elements, the design establishes an environment that supports efficient operations while creating a memorable customer experience.
Through this project, Projexon Inc. highlights its approach to delivering commercial spaces that balance brand identity, functionality, and modern design.
